What the data miners are digging up about you - tech - 28 November 2008 - New Scientist

What the data miners are digging up about you - tech - 28 November 2008 - New Scientist: "n today's technological world we leave electronic traces wherever we go, whether shopping online or on the high street, at work or at play. That data is the raw material for a new industry of number crunchers trying to explain and influence human behaviour, as Stephen Baker explains in his new book The Numerati."